Dissertation philosophique gratuite
Participants were not in their natural shopping state during the testing sessions.
The equipment itself was a limitation while assessing consumer behaviour since it prevented participants from trying on certain items and feeling not in their natural shopping state while browsing the store. Practical Implications: This research study could be used as a reference for future dissertations on neuromarketing, as well as providing knowledge and insights to local high-street fashion retailers about their consumers.
Research findings could be used in store design and layout, merchandise assortment, targeting, and positioning.
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